Associate/AVP, Digital Content Writer

GIC is one of the world’s largest sovereign wealth funds. With over 2,200 employees across 11 offices around the world, we invest in more than 40 countries globally across asset classes and businesses. Working at GIC gives you exposure to an extraordinary network of the world’s industry leaders. As a leading global long-term investor, we Work at the Point of Impact for Singapore’s financial future, and the communities we invest in worldwide.
 
Corporate Affairs & Communication
We handle leading corporate communications, branding and marketing, partnerships, social impact, and other communications with internal and external collaborators.
 
What impact can you make in this role?
You will play a key role in positioning GIC as the leading global long-term investor.
 

What will you do as an Digital Content Writer?
This role is pivotal in shaping our brand’s tone of voice and narrative while producing engaging content across various digital platforms. The ideal candidate will have a strong background in content creation, a keen interest in finance and investments, and the ability to simplify complex concepts for diverse audiences.

• Brand Stewardship: Serve as the standard bearer for our brand’s tone of voice and narrative, ensuring consistency across all content
• Creative Collaboration: Generate ideas and actively participate in brainstorming sessions for websites, campaigns, social media content, events, and creative development
• Content Creation: Craft effective short and long-form copy across diverse digital formats, including social media, blogs, infographics, videos, emails, and websites, while occasionally handling offline projects like events
• Vendor Management: Collaborate with vendors and production teams, providing clear direction and constructive feedback for content production
• Creative Execution: Collaborate with the CAC team to design, craft, and execute the overall creative vision
• Website Maintenance: Maintain and update website content to ensure relevance and accuracy
• Analytics Reporting: Generate Google Analytics reports and conduct analysis to inform content strategies

What makes you a successful candidate?

• 4 to 6 years of experience in a branding, design, or advertising agency, or in an in-house creative/communications/marketing department with a strong interest in the Finance and Investment industry.
• Detail-oriented copy editor and proof-reader of both personal and team content.
• Proven ability to create effective marketing copy that achieves social media campaign objectives.
• Passionate about writing with an excellent grasp of the English language and a keen eye for detail.
• Ability to thrive in a fast-paced work environment while engaging effectively with internal stakeholders and external vendors.
• Analytical mindset with the ability to design hypotheses, run data-informed experiments on owned digital channels, and translate findings into actionable insights and recommendations. Experience using Google Analytics, digital channels using content management systems is a plus

Work at the Point of Impact
We need to be forward-looking to attract the right people to help us become the Leading Global Long-term Investor. Join our ambitious, agile, and diverse teams - be empowered to push boundaries and pursue innovative ideas, share your views, and be heard. Be anchored on our PRIME Values: Prudence, Respect, Integrity, Merit and Excellence, which guides us in how we make our day-to-day decisions. We strive to inspire. To make an impact. 
 
 

Flexibility at GIC 
At GIC, our offices are vibrant hubs for ideation, professional growth, and interpersonal connection.  At the same time, we believe that flexibility allows us to do our best work and be our best selves.  Thus, our teams come into the office four days per week to harness the benefits of in-person collaboration, but have the flexibility to choose which days they work from home and adjust this arrangement as situational needs arise.
 
 

We are an equal opportunity employer
GIC is an equal opportunity employer, and we value diversity. We do not discriminate based on race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment.
 
 

Learn more about our Corporate Affairs & Communication Department here: 
https://gic.careers/group/corporate-affairs-communication/